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  • Open on joost.net

Joost de Valk

@joost@joost.net
mastodon 4.5.7

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

0 Followers
0 Following
Joined November 27, 2022
Blog:
https://joost.blog/
Partner at:
https://emilia.capital/
Gravatar:
https://gravatar.com/joostdevalk

Posts

joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Mar 15, 2025

I'm at the #Cloudfest #CFHack Hackathon!

I've joined the WP CLI as an MCP host team (and yes that is a LOT of abbreviations in one sentence, we'll be using the #CLI-MCP hashtag).

The goal of this project is to allow AI to interact with WordPress features, using WP CLI as an "interaction tool" but the Server part of this could be used in many different ways in the future.

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Mar 13, 2025

I wrote a thing, mostly fun for search geeks: should we standardize redirect-by?

https://joost.blog/redirect-by-http-headers/

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Mar 04, 2025

I love it when I can send bug reports to a team, and they tackle them as pro’s, like The Events Calendar team did here:

https://theeventscalendar.com/blog/announcing-major-seo-improvements-to-the-events-calendar/

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Jan 01, 2025

It's a new year, time to get blogging more! I wrote about my experience with (and fix for) #WordPress comment cookies and proxy caching:

https://buff.ly/4gDtpeq

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Dec 23, 2024

File under “ChatGPT writing articles is not a blessing”:

https://techcrunch.com/2024/12/23/yoast-ceo-calls-for-a-federated-approach-to-wordpress-repository/

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Dec 20, 2024

It's clear the WordPress world needs a change. So I wrote a post about exactly that:

Breaking the Status Quo: A vision for a new WordPress era

https://buff.ly/4grFfIA

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Dec 04, 2024

I've updated my post about AVIF and WebP social share images with updated tests and more info, including on how to fix this for @Yoast SEO if you're using modern image formats on your site:

https://buff.ly/3XuZ2jb

Read quickly to see that you can now safely use WebP for share images everywhere!!

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Nov 27, 2024

I've got a thing I'd love the opinion on from #WordPress developers: should register_taxonomy and register_post_type() default to $public = false ?

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Nov 16, 2024

Over the last six months, I've been setting up a better IT organization for my local football (soccer for those in the US) club, as I'm on its board. I started with a (free) non-profit plan for Google Apps, which got us free Drive, Docs, and Gmail.

My next step was setting up Freescout, which moved mailboxes that one person had to manage independently to boxes that we could collaborate on.

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Jun 07, 2024

We launched our newest plugin project at Emilia Capital today, have a look!

https://progressplanner.com/

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Mar 07, 2024

I migrated Emilia Capital from HelpScout to Freescout, as I’m considering more and more open-source solutions for running our business. I documented the entire process & would ❤️ to hear your thoughts:

https://joost.blog/helpscout-to-freescout/

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Jan 02, 2024

Can we all agree that this is nonsense?

I have nothing against Elementor, but it’s not a CMS. It’s a page builder, or whatever we call those things these days. It doesn’t store the content, doesn’t deal with users, doesn’t do authentication, etc. Etc.

The CMS is called WordPress!

https://x.com/w3techs/status/1742211668241686979?s=46&t=7ZSGALqJdOXPVqkMXGbtww

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joost
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
Joost de Valk
Joost de Valk
@joost@joost.net

Internet entrepreneur • Investor, partner at Emilia Capital • Founder of Yoast • Advisor WordProof • Husband of Marieke van de Rakt • Father of 4 • 🇪🇺 • he/him

joost.net
@joost@joost.net · Apr 21, 2023

Forgot to post my update here, sorry for the Mastodon people who've seen it twice now:

As Marieke is saying goodbye to Yoast and Newfold Digital
( https://yoast.com/saying-goodbye-to-marieke/ ), it’s also time for me to move on and say goodbye to Newfold.

After we sold Yoast to Newfold in 2021, I've enjoyed working with many of the talented people at both Yoast and Newfold. Most recently I've been trying to help form a good WordPress strategy.

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